I. Research and Development

a. Benchmarks/Surveys — We conduct the only reliable method of feeling the public’s take on issues and political leaders, i.e., face-to-face and scientifically designed. We also have the tools to do social media and even phone surveys, which may be considered only with traditional surveys. Surveys are done to determine one’s standing and situation and not to tell the public they are popular. Everything should start with a benchmark to determine where the client is precisely and follow-up surveys to measure progression. There are two types of surveys: 1 is quantitative, which is what many are familiar with as it is usually publicized, and 2 is qualitative or Focus Group Discussion (FGD), which is to be done with the first in the benchmark or initial survey. The costs are always quoted on the actual expenses on the ground, and the firm charges a 15% fee once the result is submitted and the client is briefed.

b. b. Policy or Product Research — Initiatives always require incubation. Before implementation and public release, there has to be a thorough study that includes not only analysis but even tests. Our team is proficient in this area and will guide you through every stage. This will be helpful for companies intending to introduce new products and/or services or even improve existing products and services. For political leaders and office or agency executives, making sense of a policy initiative is best before advocating, legislating, and ultimately implementing it.

II. Public Relations and Media Strategy and Management

a. Communication — Communication is not only making pronouncements. It is more about keeping the line open and listening to the public, as pronouncements must be responsive. We can monitor public discussion in all media so it can be effectively curated for the client’s use to respond to or even steer the public debate. We tailor the initiatives according to the client’s needs.

b. Awareness — Awareness Campaigns often start with an attractive slogan. Peers are a good mix of young, driven, and experienced members forming a formidable creative team. We can craft a catchy slogan, test it in public, and formulate the strategy for its presence, from the design of posters and tarpaulins to the placing of the same in strategic locations and even monitoring it so that it is impossible to tear it down significantly in public areas and ambulant placements.

c. Media Presence — We can design a media plan to fit your objective and capacity. For a national campaign, many need to realize that radio remains most pervasive nationwide and should be integral to any media campaign. On the other hand, PEERS can help your campaign get into regular programs in all media, TV, radio, and print, besides providing you with an advertisement plan. We can formulate it according to the client’s objectives to get public traction.

III. Organizing and Campaign Operations

Many Peers worked with and are still working with various civil society groups and NGOs. We are adept at organizing on the ground and have experience doing so for multiple advocacies and even running a local and national political campaign. We set up your campaign from scratch. We can operate it for you or help you set it up. We can organize by geographic areas, down to the barangay level, and or by sectors, e.g., youth, labor, women, LGBT+, and senior citizens.

IV. Cybersecurity

Everything we do now involves using cyberspace. Many of the opportunities are undoubtedly in cyberspace, but much of the threat also comes from it. We are a local firm that works with partners internationally, and we have experts who can ensure you maximize your use of cyberspace.

V. Government Relations and Lobbying

Most Peers worked with the government at once and have been working with the government in various capacities. Anything requiring connecting and collaborating with the government can be done with a good strategy. Ultimately, lobbying can be undertaken with a concrete plan designed to work with an effective composite team and implemented.

VI. Legal Advice

Much of what everyone does require legal advice; we are of the thinking it is best if we can provide you services and seeing through to implementation. We have top-notch lawyers who can help you with every need for legal expertise. This complements our work in other areas and ensures that services are iron-clad.